About Us

DAWGSOULJAH is built from a deep love for streetwear. Born out of North Dakota, this Native-owned brand blends the energy of urban fashion with the roots of Indigenous identity. Founded by a Nueta, Hirraca, and Sahnish creative, DAWGSOULJAH reimagines classic silhouettes with personal meaning, symbolism, and unapologetic style.

This brand isn't just about heritage—it's about expression. Each drop is inspired by what raised us: the streets, the stories, and the strength of our communities. From graphic tees to hoodies, DAWGSOULJAH is about making what feels real—and making sure you look good in it.